Our Partners

For over half a century, Seiko has been at the forefront of world sport, supporting international events, including six Olympic Games, four soccer World Cups and twelve athletics World Championships. Today, our commitment to sport is wider than ever, and is expressed in our partnerships with tennis player Novak Djokovic and a rising star of Russian athletics, Darya Klishina.

Seiko with Novak Djokovic

Seiko with Daraya Klishina


Since the Tokyo Olympic Games in 1964, Seiko has proudly assisted international sport with world-leading timing technologies and services. Today, Seiko supports a wide range of sports, from track and field athletics (IAAF) to tennis (Novak Djokovic) and sailing (The 49er and 29erXX Associations). Whatever the sport, Seiko's tradition of excellence in sports service continues


In 1985, the IAAF invited Seiko to be its timing partner for all its major international athletics championships. Seiko has provided timing systems and personnel to no less than 10 World Championships, 5 Indoor Championships and many other international class events. At major championships, Seiko's team will comprise over 40 skilled and full time engineers.  Read more

Novak Djokovic

Novak Djokovic is the most recent addition to our portfolio of brand ambassadors for Seiko and he will be the face of Seiko watches for 2014 and beyond.

Seiko and Novak are a perfect match.  Seiko is a leader in watchmaking, always striving for perfection, with many world firsts and ground-breaking watch technologies to its name.  In Novak, Seiko sees someone who shares its desire to be the best and who is determined to maintain his status as a leader in the world of tennis.  We cannot help Novak win tennis matches but we can help him to manage his time in other aspects of his life.

Through our partnership Seiko is pleased to be able to support the Novak Djokovic Foundation for disadvantaged children.  This support will be both via financial contributions but most importantly by promoting the Foundation, and the important work it undertakes, around the world.

Novak Foundation