Born to be different
Pulsar was born in an age of optimism. In the 1970’s, everything seemed achievable through the rapidly growing technological expertise at the world’s fingertips. Space flight had been converted from dream to reality, computer science was developing at break neck speed and electronics seemed to deliver new advances every day. Pulsar symbolised the age. It was new and it was bold, it was surprising and different. Pulsar, the world’s first electronic digital watch, created a sensation when it was unveiled in New York in 1972 and it changed the world’s perception of time.
A tradition of difference
When the brand was taken into the Seiko Corporation portfolio in 1980, it brought further surprises to the world; the first calculator watch in 1980 and the first all-quartz watch line in 1981 were among its industry-leading achievements. And throughout the ‘80’s and 90’s Pulsar continued to bring to market new products that were born to be different. The Avant-garde collection in 1980’s set a new style in women’s watches, as did Spoon in the 1990’s for digital watches, and in the last few years, the Nevada and Barcelona series were all unique designs which further cemented Pulsar’s image as an ingenious and surprising watchmaker.
Tell it your way
Pulsar has consistently found that narrow path to success that unites radical design and popular acclaim, and has developed its global popularity with a multi-faceted communications campaign built on the proposition “Tell it your way”. The advertising campaign is supported by Pulsar’s sponsorship of the BP Ford Abu Dhabi World Rally team which began in 2009.
Watch partner to the Ford World Rally Team
Pulsar is proud to be the official time partner for the Ford World Rally team. The partnership brings Pulsar together with one of the top World Rally Championship teams in the world, and reflects Pulsar's increasingly wide presence on the world watch market. The alliance is at the very heart of the worldwide Pulsar brand presentation and a specially designed watch series, with the name The Sahara Collection, has been created to celebrate the partnership.
The Ford World Rally Team was World Champion in 2006 and 2007 and is once again challenging for top spot in 2013. The team races specially prepared 2-litre Ford Focus cars that are capable of 0-100 kph in 3 seconds on snow, sand and roads alike.
Throughout the rally season, Pulsar's name will be on both of the team's cars, as well as on the team rally facilities, transports and websites.
The guarantee period is 2 years from the date of purchase. Within this period regulation, adjustment, repair or replacement parts of movement will be performed without charge except in case of damage caused by accidents or lack of care.
The guarantee covers defects in materials and workmanship. It does not cover the glass crystal, strap, attachments or battery. It does not cover water damage when it is not clearly stated on the case back as 'water resistant'. It does not cover scratches on the case caused by use. Unauthorised repairs are not covered.
Please refer to the instruction booklets/guarantee cards that accompany each product for further information.